Our Purpose is Simple

We’re in the business of helping our clients make money. So when we say we measure success in key performance indicators, we mean literally. With every commercial we run, there’s accountability. Control. And if we’re successful, results. Awards are cool. We’ve won our fair share. Results are better. And that’s what makes our hearts go pitter-patter. The Cross Agency has office locations in New York, Los Angeles, Chicago, Philadelphia, San Jose, Jacksonville and Scottsdale.

We Set Our Expectations Very High, Then Raise Them.

At The Cross Agency, we pursue, hire and keep the best people in the business. We don’t wait for numbers to change, we anticipate and make adjustments on the fly. We never quit working for your bottom line. We spend your money with the same care that we spend our own.

We attack everything with passion. We outthink, outperform and outwork. We react to changes and turn on a dime with media as well as creative. If you trust us with your product or business, we will reward that trust with energy, integrity and again, passion.

Our Team Members Are A Cut Above The Competition

The Cross Agency Formula

We take a performance marketing approach with hyper targeting beyond age and gender. Our creative and media strategists account for consumer behavior, psychographics and advertising consumption patterns. Once we’ve launched your campaign, our advanced analytics team continually tracks media and creative performance and pinpoints strategies to optimize each campaign in real time. We put the right message in front of the right audience at the right times across all media platforms.


RESEARCH & STRATEGY

MINUTE-BY-MINUTE ATTRIBUTION & SAME DAY PERFORMANCE REPORTING

OPTIMIZATIONS BASED ON ANALYTICS

CAMPAIGN ANALYSIS & ADDITIONAL INSIGHTS

Leadership

TODD TAYLOR
President

During his 25 year career in production, media and sales management, Todd has remained obsessed with identifying and growing new revenue streams and opportunities. He strengthens TCA’s services and deepens relationships through multi-platform and cross-platform strategic thinking. This passion and marketing knowledge is what drives our agency and profitability for our clients. He sits on the board for the Fellowship of Christian Athletes.

JON NICOLOSI
EVP, Executive Creative Director

Jon began his career at the age of seventeen in the mail room of Norlich Advertising in Cincinnati, Ohio. So enraptured with his first advertising experience, Jon earned a BA in Communications from Spring Hill College and then went on to get his Masters in Art Direction from The Creative Circus. Over the next nine years he worked for Lewis Communications and St. John and Partners until finally settling at The Cross Agency in 2003. Client experience includes; Ford Motor Company, Johnson & Johnson, Morgan Stanley, DirectBuy, Feed The Children, Ramada, Cincinnati Bell and Zaxby’s.

NATALIE WOLLET
Vice President of Media

As VP of Media, Natalie plays a leadership role in the development, execution and daily media management of key agency accounts. Natalie has 15 years of advertising agency experience and specializes in constructing media strategies that drive measurable results and meet client objectives. She manages the planning, execution, daily maintenance and performance analysis for both brand and direct response advertising initiatives. Natalie’s media management approach includes the daily tracking of dollars out to leads/impressions in and she advises adjustments if necessary midstream to ensure each campaign best achieves efficiencies within flight.

COLIN WILLIAMS
Director of Digital Media

To stay competitive in the ever-evolving digital landscape, one requires a person who can turn his hand to many things. A master of integration. Colin brings a rich array of over 20 years experience ranging from TV production, post-production, motion design, web development, mobile marketing, online advertising, design and more. Colin manages all of our online advertising and digital media strategies. By evaluating target demographics, behavior and accumulation models, and frequency-of-use statistics, Colin develops tailored strategies to increase efficiency, provide pre and post campaign analysis, brand integration, and audience retention while simultaneously optimizing our clients’ ad-revenue opportunities.