Our Purpose is Simple

We help our clients scale their businesses through efficiency. We create control by utilizing response data and technology to better target and communicate with a specific TV audience. We measure success in key performance indicators. There’s accountability with every commercial we run. Our office locations include New York, Los Angeles, Chicago, Philadelphia, San Jose, and Jacksonville.

We Set Our Expectations Very High, Then Raise Them.

At TCA, we pursue, hire and keep the best people in the business. We don’t wait for numbers to change, we anticipate and make adjustments on the fly. We never quit working for your bottom line. We spend your money with the same care that we spend our own.

We attack everything with passion. We outthink, outperform and outwork. We react to changes and turn on a dime with media as well as creative. If you trust us with your product or business, we will reward that trust with energy, integrity and again, passion.

Our Team Members Are A Cut Above The Competition

TCA's Formula

We take a performance marketing approach with hyper targeting beyond age and gender. Our creative and media strategists account for consumer behavior, psychographics and advertising consumption patterns. Once we’ve launched your campaign, our advanced analytics team continually tracks media and creative performance and pinpoints strategies to optimize each campaign in real time. We put the right message in front of the right audience at the right times across all media platforms.


RESEARCH & STRATEGY

MINUTE-BY-MINUTE ATTRIBUTION & SAME DAY PERFORMANCE REPORTING

OPTIMIZATIONS BASED ON ANALYTICS

CAMPAIGN ANALYSIS & ADDITIONAL INSIGHTS

Leadership

Nick Troiano
CEO of Cross MediaWorks (CMW), the parent company of TCA

Under Troiano’s leadership, CMW has transformed into a global company that provides a suite of end-to-end, data-driven advertising, technology and media solutions for a rapidly changing video marketplace. With Troiano as CEO, the family of CMW companies has grown to include the innovators in their respective markets, including: Cadent, a leading provider of media, advertising technology and data solutions for the pay-TV industry; The Cross Agency, a data-driven performance-based marketing and advertising agency; and one2one Media, a newly formed company focused on expanding and streamlining the addressable video marketplace.

NATALIE WOLLET
COO

As COO, Wollet oversees corporate operations to produce new business, shape client strategy, and drive ongoing company integration. She promotes a goal oriented, collaborative environment where employees treat client budgets as if it was their own. It enhances the company’s core values and drives a culture of focused execution and accountability for TCA and its clients. She applies her background in communications and marketing with her experience in media science to create strategic initiatives that drive measurable results. Wollet’s fast-paced career is fueled by her need to be a disruptor, innovator, and at times a rebel with a competitive streak. She aims to influence and inspire.

JON NICOLOSI
EVP, Executive Creative Director

Nicolosi began his career at the age of seventeen in the mail room of Norlich Advertising in Cincinnati, Ohio. So enraptured with his first advertising experience, he earned a BA in Communications from Spring Hill College and then went on to get his Masters in Art Direction from The Creative Circus. Over the next nine years he worked for Lewis Communications and St. John and Partners until finally settling at TCA in 2003. Client experience includes; Ford Motor Company, Johnson & Johnson, Morgan Stanley, DirectBuy, Feed The Children, Ramada, Cincinnati Bell and Zaxby’s.