Our Purpose is Simple

We’re in the business of helping our clients make money. So when we say we measure success in key performance indicators, we mean literally. With every commercial we run, there’s accountability. Control. And if we’re successful, results. Awards are cool. We’ve won our fair share. Results are better. And that’s what makes our hearts go pitter-patter. TCA has office locations in New York, Los Angeles, Chicago, Philadelphia, San Jose, Jacksonville and Scottsdale.

We Set Our Expectations Very High, Then Raise Them.

At TCA, we pursue, hire and keep the best people in the business. We don’t wait for numbers to change, we anticipate and make adjustments on the fly. We never quit working for your bottom line. We spend your money with the same care that we spend our own.

We attack everything with passion. We outthink, outperform and outwork. We react to changes and turn on a dime with media as well as creative. If you trust us with your product or business, we will reward that trust with energy, integrity and again, passion.

Our Team Members Are A Cut Above The Competition

TCA's Formula

We take a performance marketing approach with hyper targeting beyond age and gender. Our creative and media strategists account for consumer behavior, psychographics and advertising consumption patterns. Once we’ve launched your campaign, our advanced analytics team continually tracks media and creative performance and pinpoints strategies to optimize each campaign in real time. We put the right message in front of the right audience at the right times across all media platforms.






Nick Troiano
CEO of Cross MediaWorks (CMW), the parent company of TCA

Under Troiano’s leadership, CMW has transformed into a global company that provides a suite of end-to-end, data-driven advertising, technology and media solutions for a rapidly changing video marketplace. With Troiano as CEO, the family of CMW companies has grown to include the innovators in their respective markets, including: Cadent, a leading provider of media, advertising technology and data solutions for the pay-TV industry; The Cross Agency, a data-driven performance-based marketing and advertising agency; and one2one Media, a newly formed company focused on expanding and streamlining the addressable video marketplace.

EVP, Executive Creative Director

Jon began his career at the age of seventeen in the mail room of Norlich Advertising in Cincinnati, Ohio. So enraptured with his first advertising experience, Jon earned a BA in Communications from Spring Hill College and then went on to get his Masters in Art Direction from The Creative Circus. Over the next nine years he worked for Lewis Communications and St. John and Partners until finally settling at TCA in 2003. Client experience includes; Ford Motor Company, Johnson & Johnson, Morgan Stanley, DirectBuy, Feed The Children, Ramada, Cincinnati Bell and Zaxby’s.

Vice President of Media

As VP of Media, Natalie plays a leadership role in the development, execution and daily media management of key agency accounts. Natalie has 15 years of advertising agency experience and specializes in constructing media strategies that drive measurable results and meet client objectives. She manages the planning, execution, daily maintenance and performance analysis for both brand and direct response advertising initiatives. Natalie’s media management approach includes the daily tracking of dollars out to leads/impressions in and she advises adjustments if necessary midstream to ensure each campaign best achieves efficiencies within flight.