POSITION/TITLE: Media Planner/Buyer Strategist
REPORTS TO: EVP, The Cross Agency
DEPARTMENT: Media Department
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[divider]POSITION SUMMARY:
Supports Short Form Media Strategists as well as Account Managers in achieving client and prospective client objectives on various media platforms through research, target audience analysis and in-depth market trending/forecasting.

DUTIES/RESPONSIBILITIES:

  • Provide research and media recommendations, considering audience(s) and market landscape.
  • Formulate aggressive Brand/General Market and Direct Response media plans, including: objectives, strategies and tactics to reach the right consumer with the right message at the right time.
  • Maintain stewardship of reports, including competitive spend reports, using agency software to assess media schedules of competitors, interpret data and draw conclusions.
  • Work with Media Strategists to forecast quarterly/seasonal advertising trends, audience delivery and devise tactics to meet clients’ goals according to projected market conditions.
  • Meet with Account Managers and Media Strategists to analyze value and applicability of media resources for client strategies.
  • Utilize media buying strategy software and other agency resource tools to aid in campaign development.
  • Keep up to date with industry research figures, including distribution figures (newspaper, direct mail and magazines) and audience figures (TV and radio).
  • Monitor historical rate structures to ensure rate integrity is maintained.
  • Develop an acute understanding of where each client/product’s competition stands (trends and forecasts).
  • Draft post-buy analysis comparing dollars and media metrics to actual clearance/performance metrics.
REQUIREMENTS:

  • BS/BA degree in marketing, communications or related field.
  • 7+ years of proven analytical skills, including a strong understanding of the creation and management of strategic media plans and budgetary stewardship.
  • Experience delivering complex written presentations.
  • Deep understanding of Nielsen & Arbitron Ratings.
  • Proficiency in Microsoft Excel and PowerPoint.
  • The ability to multi-task, while also maintaining attention to detail.

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